I'm a fashion designer turned serial entrepreneur with over two decades of experience building businesses from scratch and teaching myself every skill along the way. I know first hand what it means to do everything yourself with limited time and resources. Now I channel that experience into building AI systems that help solopreneurs work smarter and reclaim their time.
First Things First.
Right steps, right order, wins.
My love affair with making things started at twelve years old in a sewing class. There's something magical about taking fabric and thread and creating something that didn't exist before. That feeling the satisfaction of building something with your own hands has pretty much dictated every career choice I've made since.
After graduating from fashion design school in 2003, I did what any idealistic creative would do: I started my own fashion line. From 2005 to 2009, I ran a plus-size apparel business, designing pieces, sourcing materials, and learning the hard way that the fashion industry is both incredibly expensive and brutally difficult to sustain. But those years taught me something invaluable how to create, market, and sell a product from absolute scratch.
In 2013, I pivoted to something completely different. I launched Nicolet Beauty, where I formulated and sold lipsticks and eyeshadows through Etsy and my own Shopify store. For two years, I mixed pigments, designed packaging, photographed products, and shipped orders from my living room. It was scrappy, creative, and taught me that I genuinely loved the behind-the-scenes work of running an online business the product photography, the website design, the social media strategy just as much as the creative product development.
By the time I launched Nacelo Style, I had a much better idea of what to do. From its start until 2024, I ran that online boutique selling handbags and print-on-demand products. I built the Shopify site, shot and edited all the product photos, created video content, wrote copy, managed Facebook and Instagram ads, handled customer service, coordinated with vendors, and kept all the plates spinning. It was like conducting an orchestra where I also happened to play every instrument.
My role as Product Manager at LocalAsCanBEE let me take those years of solo entrepreneurship and apply them in a team environment. I managed the full lifecycle of product listings, photography, video shooting and editing, copywriting, and social media content creation. I designed website layouts, developed brand identity through graphics and marketing materials, and coordinated all the moving pieces that make an online marketplace actually work. It turns out that being a one-person operation for years makes you pretty good at seeing how all the parts should fit together.
Education
Bachelor of Science in Business Management from Western Governors University (2026), my degree is in business management, operations, and strategic decision-making. I also have certificates in Business Analytics and Operations (Pathstream, 2025), and Computerized Accounting (Los Angeles Pacific College, 2021) Google Certificate in Prompt Engineering .
Learned the hard way: Creativity without structure is chaos.
Let’s Work Together
Solutions
Stop guessing. Start profiting.
Transform your print-on-demand hustle into a profitable empire with this profit calculator that eliminates pricing confusion. No more wondering if you're leaving money on the table or accidentally pricing yourself out of profit.
What This Calculator Does For You:
Instant Profit Analysis: Input your production costs, platform fees, and shipping expenses, then watch as it automatically calculates your exact profit per unit. See immediately whether a $25 t-shirt actually makes you money after all expenses.
Smart Pricing Strategy: Set your desired markup percentage and let the calculator determine your optimal retail price. Compare different scenarios instantly - should you price at $30 or $35? The numbers don't lie.
Break-Even Intelligence: Know exactly how many units you need to sell to cover your startup costs, advertising spend, or monthly expenses. Plan your marketing budget with confidence.
Sales Goal Planning: Want to make $2,000 this month? Enter your target, and the calculator tells you precisely how many of each product you need to sell. Turn vague income dreams into concrete action plans.
Perfect For:
Print-on-Demand Sellers managing multiple product lines
Shopify POD store owners tracking profits across 50+ products
Multi-platform sellers juggling different fee structures
What You Get:
✅ Pre-built formulas that handle complex profit calculations
✅ Platform fee calculator
✅ Shipping cost integration for accurate margins
✅ Sales target tracker for goal-oriented growth
✅ Easy-to-read profit summaries at a glance
Stop pricing blindly. Start with data. This isn't just a spreadsheet - it's your profit optimization system that pays for itself with your very first smart pricing decision.
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Print-on-Demand Boutique Startup Workbook
Ready to launch your online boutique but feeling overwhelmed by where to start? This workbook breaks down the process into manageable steps, helping you stay organized and focused on what matters most.
What's Inside:
Niche Discovery - Fill in the blank forms to identify your target market and profitable product categories.
Audience persona template
Niche selection scorecard
Brand Identity - Define your brand voice, aesthetic, and unique positioning.
Brand brainstorming
Brand identity questionnaire
Product Planning - Fill in the blank form for planning which products to sell.
Design concept worksheet
Product idea tracker
Store Setup - Step-by-step checklists for launching your online storefront.
Store setup checklist
Product description AI prompt ideas
Marketing - Practical strategies to build awareness and attract customers.
Content Ideas brain dump
POD Instagram: 0 to 10K in 90 Days - Quick Guide
Launch day checklist
This isn't a get-rich-quick scheme or overnight success formula. Instead, it's a practical roadmap that keeps you organized and moving forward, one section at a time. Whether you're starting from scratch or looking to structure your existing ideas, this workbook provides the framework to turn your boutique dreams into actionable plans.
Perfect for aspiring entrepreneurs who want guidance without the guesswork, and a clear path from concept to launch.
Format:
Instant digital download (PDF)
Get my Niche Navigator Workbook today!
Niche Navigator Workbook: Find Your Profitable Print-on-Demand Niche
Stop guessing and start succeeding with your print-on-demand boutique. This comprehensive 14-page workbook guides you through a proven 7-step process to discover profitable niches that align with your passions and skills.
What's Inside:
Passion & skills audit worksheets
Niche brainstorming framework (Audience + Problem + Solution = Profit)
Market validation checklist with specific metrics
Competitor analysis templates
Profit potential calculator
Complete launch action plan with success metrics
You'll Walk Away With:
3-5 validated niche opportunities
Clear understanding of your target audience
Competitive advantage strategy
Revenue projections and startup cost breakdown
Step-by-step roadmap to launch
Perfect for aspiring entrepreneurs ready to build a focused, profitable print-on-demand business instead of throwing designs at the wall and hoping something sticks.
Format: PDF workbook with fillable worksheets
Pages: 14
Social CONNECT Framework
Stop Posting Random Content. Start Building a Brand That Sells.
What You're Getting:
The Social Connect Framework is a practical 7-day content planning system designed specifically for POD boutique owners. It helps you create consistent, engaging Instagram content without needing physical inventory or spending hours figuring out what to post.
Inside the Framework:
7-Day Content Calendar
Each day has a specific theme and purpose, from Monday flat lays to Friday product showcases, all adapted for POD businesses using mockups and design files.
Caption Templates & AI Prompts
Ready-to-customize captions for each content type, plus AI prompts to help you generate fresh content ideas that sound like you, not a robot.
Engagement Strategies
Practical ways to build community, encourage comments, and turn followers into customers using POD's unique advantages like customization and made-to-order sustainability.
Who This Is For:
POD boutique owners struggling with consistent posting
Designers who want to spend less time on social media
Small business owners looking for structure without complexity
Anyone selling print-on-demand who feels stuck creating content
What Makes This Different:
Unlike generic social media templates, every strategy in this framework is built around the realities of print-on-demand. You'll learn to showcase products that don't exist yet, build trust without physical inventory, and turn your design process into engaging content.
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