I'm a fashion designer turned serial entrepreneur with over two decades of experience building businesses from scratch and teaching myself every skill along the way. I know first hand what it means to do everything yourself with limited time and resources. Now I channel that experience into building AI automations that help solopreneurs work smarter and reclaim their time.
First Things First.
Right steps, right order, wins.
My love affair with making things started at twelve years old in a sewing class. There's something magical about taking fabric and thread and creating something that didn't exist before. That feeling the satisfaction of building something with your own hands has pretty much dictated every career choice I've made since.
After graduating from fashion design school in 2003, I did what any idealistic creative would do: I started my own fashion line. From 2005 to 2009, I ran a plus-size apparel business, designing pieces, sourcing materials, and learning the hard way that the fashion industry is both incredibly expensive and brutally difficult to sustain. But those years taught me something invaluable how to create, market, and sell a product from absolute scratch.
In 2013, I pivoted to something completely different. I launched Nicolet Beauty, where I formulated and sold lipsticks and eyeshadows through Etsy and my own Shopify store. For two years, I mixed pigments, designed packaging, photographed products, and shipped orders from my living room. It was scrappy, creative, and taught me that I genuinely loved the behind-the-scenes work of running an online business the product photography, the website design, the social media strategy just as much as the creative product development.
By the time I launched Nacelo Style, I had a much better idea of what to do. From its start until 2024, I ran that online boutique selling handbags and print-on-demand products. I built the Shopify site, shot and edited all the product photos, created video content, wrote copy, managed Facebook and Instagram ads, handled customer service, coordinated with vendors, and kept all the plates spinning. It was like conducting an orchestra where I also happened to play every instrument.
My role as Product Manager at LocalAsCanBEE let me take those years of solo entrepreneurship and apply them in a team environment. I managed the full lifecycle of product listings, photography, video shooting and editing, copywriting, and social media content creation. I designed website layouts, developed brand identity through graphics and marketing materials, and coordinated all the moving pieces that make an online marketplace actually work. It turns out that being a one-person operation for years makes you pretty good at seeing how all the parts should fit together.
What I Bring to Your Business
I'm organized without being rigid, creative without being impractical, and experienced enough to know that there's no one-size-fits-all solution. Whether you need help setting up your Shopify store, creating product content, developing your social media strategy, or just getting all your operations running more smoothly, I've probably done it myself at least a dozen times.
I bring two decades of hands-on experience to every project. I genuinely love helping people figure this stuff out, and I'm pretty good at explaining technical things in ways that don't make your eyes glaze over. If you're ready to get your e-commerce business running smoothly (or get it started in the first place), let's talk. I promise to be honest about what you actually need, realistic about timelines, and genuinely invested in helping you succeed.
Education
Bachelor of Science in Business Management from Western Governors University (2026), my degree is in business management, operations, and strategic decision-making. I also have certificates in Business Analytics and Operations (Pathstream, 2025), and Computerized Accounting (Los Angeles Pacific College, 2021) Google Certificate in Prompt Engineering .
Learned the hard way: Creativity without structure is chaos.
Let's Work Together
You're good at what you do. Really good. But somewhere between answering emails, following up with leads, updating your systems, and managing the day-to-day, the actual work that grows your business keeps getting pushed to tomorrow.
That's not a time management problem. That's an automation problem.
Most solopreneurs are manually doing things that AI could handle in seconds. Repetitive tasks that eat hours, drain energy, and quietly kill momentum, every single day.
That's where I come in.
I build custom AI automations specifically for solopreneurs, designed around how your business actually runs, not a generic template that kind of fits.
No complicated software to learn. No tech headaches. No figuring it out on your own.
You tell me what's eating your time. I build the system that handles it. You get back to doing what you do best.
Imagine your business running like this:
New leads are followed up with automatically within minutes, not days
Client onboarding happens without you lifting a finger
Your content gets repurposed, scheduled, and distributed while you sleep
Invoices, reminders, and follow-ups go out on time, every time
Your inbox stops running your day
This isn't a fantasy. This is what the right automation does for a one-person business.
WHO THIS IS FOR
This is for you if:
You're running your business solo and wearing every hat
You're spending too many hours on tasks that feel repetitive and exhausting
You know AI could help but have no idea where to start
You're ready to work smarter without adding more to your plate
This is not for you if you're looking for a quick fix or a generic chatbot. Every automation I build is custom, intentional, and built to actually work for your specific business.
The Done-For-You AI Automation Service
Here's how it works:
Step 1 — Discovery We start with a simple conversation about your business; what you do, how you work, and where your time is going.
Step 2 — Strategy I identify the highest-impact automation opportunities in your business and map out exactly what we'll build.
Step 3 — Build I build your custom AI automations; fully set up, tested, and ready to run.
Step 4 — Handoff You get a walkthrough of everything that's been built, how it works, and how to use it; in plain language, no tech speak.
Ready to stop doing everything manually?
Let's talk about what's possible for your business.
[Book a Free Discovery Call]
No pressure. No pitch. Just a real conversation about where AI automation could give you the most time back.
First Things First. Right steps, right order, results.
Shop
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Stop guessing. Start profiting.
Transform your print-on-demand hustle into a profitable empire with this profit calculator that eliminates pricing confusion. No more wondering if you're leaving money on the table or accidentally pricing yourself out of profit.
What This Calculator Does For You:
Instant Profit Analysis: Input your production costs, platform fees, and shipping expenses, then watch as it automatically calculates your exact profit per unit. See immediately whether a $25 t-shirt actually makes you money after all expenses.
Smart Pricing Strategy: Set your desired markup percentage and let the calculator determine your optimal retail price. Compare different scenarios instantly - should you price at $30 or $35? The numbers don't lie.
Break-Even Intelligence: Know exactly how many units you need to sell to cover your startup costs, advertising spend, or monthly expenses. Plan your marketing budget with confidence.
Sales Goal Planning: Want to make $2,000 this month? Enter your target, and the calculator tells you precisely how many of each product you need to sell. Turn vague income dreams into concrete action plans.
Perfect For:
Print-on-Demand Sellers managing multiple product lines
Shopify POD store owners tracking profits across 50+ products
Multi-platform sellers juggling different fee structures
What You Get:
✅ Pre-built formulas that handle complex profit calculations
✅ Platform fee calculator
✅ Shipping cost integration for accurate margins
✅ Sales target tracker for goal-oriented growth
✅ Easy-to-read profit summaries at a glance
Stop pricing blindly. Start with data. This isn't just a spreadsheet - it's your profit optimization system that pays for itself with your very first smart pricing decision.
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What Our Clients Say
The team mapped our entire customer journey and increased conversions by 32% in just eight weeks.
— Former Client
Your Questions, Answered
How quickly can I expect to see measurable results?
While timelines vary by project scope, many clients begin noticing early wins within the first month. We set clear milestones so you’ll know exactly when to expect each deliverable and performance indicator.
Do you specialize in certain industries?
Our methodologies apply across sectors, but we have deep experience in technology, consumer goods, professional services, and manufacturing. Before any engagement, we conduct industry research to ensure recommendations fit your specific context.
Are these services truly one-time purchases?
Yes. Each package is a standalone engagement with defined deliverables. However, many clients choose to combine or repeat services as their needs evolve. You can purchase additional packages whenever you’re ready.